Rozdział 2025
MEDIA CONSUMPTION PATTERNS OF GENERATION Z IN POLAND IN THE ERA OF AI DEVELOPMENT: A CONTENT-CENTERED ANALYSIS OF TRADITIONAL AND DIGITAL PLATFORMS
Autorzy / redaktorzy: Edyta Rudawska, Luca Giraldi
Publikacja nadrzędna: Intelligent Management and Artificial Intelligence: Trends, Challenges, and Opportunities, Vol.1
Purpose: This paper examines how Generation Z (Gen Z) in Poland consumes media content, news/information, music, and entertainment amid rapid digital transformations and the growing role of artificial intelligence (AI). Unlike channel-based studies, this content-centered approach…
DOI: 10.18276/978-83-8419-028-9-28 · ISBN: 978-83-8419-028-9