Artykuł 2017
Digitalization Of Customer Experience (Cx) In A Financial Institution
Autorzy / redaktorzy: Marcin Kotarba
Publikacja nadrzędna: Finanse, Rynki Finansowe, Ubezpieczenia
Purpose – Presentation of impact of digitalization and consumer behavior on the interaction between clients and financial institutions. The starting point is based on the current challenges of the financial sector, with the leading role of servicing a digital client. A general pr…
DOI: 10.18276/frfu.2017.1.85-05 · ISSN: 2450-7741