Artykuł 2016
Country-of-origin effect in professional services – literature review
Autorzy / redaktorzy: Marek Gnusowski
Publikacja nadrzędna: Marketing i Zarządzanie
The objective of this article is to examine country-of-origin (COO) effect in relation to the professional services. The concept of COO has been broadly analyzed in the marketing literature and is strongly supported by a notable amount of empirical work. However, most COO studies…
DOI: 10.18276/miz.2016.46-16 · ISSN: 2450-775X