Artykuł 2016
Use of strategic marketing management tools in contemporary enterprises
Autorzy / redaktorzy: Paweł Cegliński
Publikacja nadrzędna: Marketing i Zarządzanie
This article aims at a brief presentation of problems with the use of strategic marketing management tools in enterprises, which are becoming a basic category of strategic management. The author has resigned from analysing specific management solutions and focused mainly on theor…
DOI: 10.18276/miz.2016.46-01 · ISSN: 2450-775X