Artykuł 2016
Text and images in promotional materials − what type of information is important for customers?
Autorzy / redaktorzy: Aneta Disterheft
Publikacja nadrzędna: Marketing i Zarządzanie
In promotional materials, such as shop newsletters, the visual message is used more and more often, while shortening the descriptions of products. Although the image often attracts attention first, it may not necessarily maintain it and not always allows to assess the quality of …
DOI: 10.18276/miz.2016.46-02 · ISSN: 2450-775X