Artykuł 2016
Responsible sponsorship as an element of building positive relationship with the environment
Autorzy / redaktorzy: Marta Grabowska
Publikacja nadrzędna: Marketing i Zarządzanie
In the era of increasing competitiveness, the thing that distinguishes manufactures from each other is the mean in which they communicate with customers. By observing the change-based dynamics of consumer trends, it can be noted that companies regarding in their marketing campaig…
DOI: 10.18276/miz.2016.46-03 · ISSN: 2450-775X