Artykuł 2016
Online website in brand creation of online store
Autorzy / redaktorzy: Aleksandra Całka, Katarzyna Pałys
Publikacja nadrzędna: Marketing i Zarządzanie
Online website is one of the basic tools in the process of brand creation. The presence in virtual environment determines the possibility to reach clients. More and more often do they treat Internet as the basic source of information. The aim of this article is to identify the mo…
DOI: 10.18276/miz.2016.46-13 · ISSN: 2450-775X