Artykuł 2016
Social media as a relationship marketing tool of modern university
Autorzy / redaktorzy: Hanna Hall, Kamila Peszko
Publikacja nadrzędna: Marketing i Zarządzanie
The aim of the article is to present selected aspects of university activities in the sphere of development of relations with its stakeholders, with particular emphasis on students, and with the use of social media as a key communication platform in the online space. The starting…
DOI: 10.18276/miz.2016.46-05 · ISSN: 2450-775X