Artykuł 2016
E-services: concept, specificity, and marketing elements to create their value
Autorzy / redaktorzy: Paweł Brzustewicz, Iwona Escher
Publikacja nadrzędna: Marketing i Zarządzanie
These days we can observe a rapid growth in the development of e-services. The fact that a new type of services is provided and consumed using an Internet-based or electronic system is of great importance to the marketing strategy. In the article, the authors discuss the nature a…
DOI: 10.18276/miz.2016.46-10 · ISSN: 2450-775X