Artykuł 2016
Shaping of the tourist image of a region through promotional activities – experience of Lubelskie province
Autorzy / redaktorzy: Marzena Lemanowicz
Publikacja nadrzędna: Studia i Prace WNEiZ US
The article discusses the theoretical basis related to territorial marketing and shaping the image of a region. The purpose of the article is to define the role of promotional activities undertaken by the local government of Lubelskie Province in building the image of the region.…
DOI: 10.18276/sip.2016.43/2-15 · ISSN: 2450-7733