Artykuł 2015
The use of CRM instruments in agritourism – on the example of agritourism farms in the Opole Province
Autorzy / redaktorzy: Agnieszka Gawlik, Barbara Woś
Publikacja nadrzędna: European Journal of Service Management
The aim of this paper is to identify key CRM instruments used by agritourism farms located in the Opole Province. In this paper documentary method and diagnostic survey method were used. In the first phase of the research, within documentary methods, an analysis of statistical ma…
DOI: 10.18276/smt.2015.16-05 · ISSN: 1898-0511