Artykuł 2018
Selected issues of trust between transaction partners in e-commerce
Autorzy / redaktorzy: Maciej Czaplewski
Publikacja nadrzędna: European Journal of Service Management
Despite of a growing understanding of the benefits associated with e-commerce, characteristic for this form of trading lack of direct contact between the sellers and the buyers, enforces a strong emphasis on building customer trust. The aim of this article is to present the chara…
DOI: 10.18276/ejsm.2018.25-06 · ISSN: 2450-8535