Artykuł 2015
Word-of-mouth marketing in promoting a small service enterprise on the medical market
Autorzy / redaktorzy: Maciej Dębski, Julia Falkowska
Publikacja nadrzędna: European Journal of Service Management
One of the crucial, if not the primary challenge facing enterprises today is sale of products offered. In the case of prevalence of supply over demand, marketing competences become the crucial source for competitive advantage. Word-of-mouth is one of the tools, when used sufficie…
DOI: 10.18276/smt.2015.16-03 · ISSN: 1898-0511