Wyszukiwarka

Artykuł 2018

A market entry concept for a commercial bank to enter the financial market in Poland

Autorzy / redaktorzy: Monika Pettersen-Sobczyk

Publikacja nadrzędna: European Journal of Service Management

The purpose of this paper is to develop a market entry concept for a new banking enterprise to enter the financial market in Poland. The research methods applied to attain this purpose included: reports and source data analysis, comparative analysis and SWOT analysis, inductive a…

DOI: 10.18276/ejsm.2018.28/2-38 · ISSN: 2450-8535

Artykuł 2016

The importance of trust and loyalty in financial institutions in financial decision-making process of households

Autorzy / redaktorzy: Marta Musiał, Monika Pettersen-Sobczyk

Publikacja nadrzędna: Marketing i Zarządzanie

The purpose of this article is to show the importance of some behavioral factors, namely trust and loyalty in the process of financial decision-making of households. The article defines the important concepts, such as: financial decisions, loyalty, and trust. Furthermore, it desc…

DOI: 10.18276/miz.2016.46-07 · ISSN: 2450-775X