Rozdział 2025
INTELLIGENT MANAGEMENT OF CONSUMER BEHAVIOUR: THE ROLE OF PACKAGING IN VIRTUAL REALITY SHOPPING ENVIRONMENTS
Autorzy / redaktorzy: Małgorzata Wiścicka-Fernando
Publikacja nadrzędna: Intelligent Management and Artificial Intelligence: Trends, Challenges, and Opportunities, Vol.2
Purpose: This article presents results from neuromarketing EEG and VR analyses conducted on consumers' purchasing decisions and their decision-making processes in immersive virtual environments. Need for the study: Given the increasing interest in intelligent management of con…
DOI: 10.18276/978-83-8419-053-1-1 · ISBN: 978-83-8419-053-1