Artikel 2016
Creative marketing in services
Autoren / Herausgeber: Mustafa Boz
Veröffentlicht in: European Journal of Service Management
Increasing worldwide competition due to liberal economies and globalization, rapid and continous development in communication and information technologies have created a new type of consumer. Today, consumers are more demanding. They want to be more informed, more valuable, …
DOI: 10.18276/ejsm.2016.17/1-01 · ISSN: 2450-8535