| # | Artikelüberschrift | Ausgabennummer | Erscheinungsjahr | |
|---|---|---|---|---|
| 1. |
Implementing the Consumer-Based Brand Equity Scale for Beer Brands – A Tyskie and Żywiec Case Study
(Marketing i Zarządzanie) |
ZN 875 PZFiM nr 41 t. 1 | 2015 | Anmeldung |
| 2. |
Brand community as a tool to build relationships between the consumer and the brand in the service market – a theoretical approach
(European Journal of Service Management) |
Vol. 26, 2/2018 | 2018 | Anmeldung |