Artikel 2018
The role of recommendations in promoting services of Polish universities
Autoren / Herausgeber: Ewa Prymon-Ryś
Veröffentlicht in: European Journal of Service Management
Recommendations and “word-of-mouth” play an important role in service marketing. This specific form of communication involves supporting a product or service by a satisfied customer. “Word of mouth” is very helpful in building awareness of a brand, also in the higher education ma…
DOI: 10.18276/ejsm.2018.26-26 · ISSN: 2450-8535