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Artikel 2018

Crowdsourcing as a challenge for advertising agencies in the creative service market

Autoren / Herausgeber: Anna Szwajlik

Veröffentlicht in: European Journal of Service Management

The article contains theoretical deliberations concerning the usage of crowdsourcing platforms in order to obtain creative resources necessary to design advertising services. The article also aims at defining what role crowdsourcing can play in the creative service market. The fi…

DOI: 10.18276/ejsm.2018.26-32 · ISSN: 2450-8535

Artikel 2018

Services of open innovation creation by users of crowdsourcing platforms

Autoren / Herausgeber: Małgorzata Dolińska

Veröffentlicht in: European Journal of Service Management

Innovation becomes a driving force of contemporary companies’ competitiveness. Companies evaluate from close innovations towards open and networked innovations. They use innovative potential of their outside partners, consumers within outside networks, also developed on the Inter…

DOI: 10.18276/ejsm.2018.26-06 · ISSN: 2450-8535