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Artikel 2016

Introduction to innovation research in health and wellness tourism

Autoren / Herausgeber: Aleksander Panasiuk, Eugenia Panfiluk, Elżbieta Szymańska

Veröffentlicht in: European Journal of Service Management

This article focuses on the concept of research on the innovation of health and wellness tourism market. The objective of this paper is to present methodological concept for research on innovation of health and wellness tourism entities in Poland. The theoretical section includes…

DOI: 10.18276/ejsm.2016.18-03 · ISSN: 2450-8535

Artikel 2015

The Structure of the Health Resort Tourism Brand

Autoren / Herausgeber: Aleksander Panasiuk

Veröffentlicht in: Ekonomiczne Problemy Turystyki

The use of a brand can be very profitable for both consumers and, above all, all producers. The benefits connected with brand building can be also obtained on the tourism market, including the market of health resort tourism. Therefore, the aim of the paper is to present the natu…

DOI: 10.18276/ept.2015.3.31-07 · ISSN: 1644-0501