Artikel 2015
The Structure of the Health Resort Tourism Brand
Autoren / Herausgeber: Aleksander Panasiuk
Veröffentlicht in: Ekonomiczne Problemy Turystyki
The use of a brand can be very profitable for both consumers and, above all, all producers. The benefits connected with brand building can be also obtained on the tourism market, including the market of health resort tourism. Therefore, the aim of the paper is to present the natu…
DOI: 10.18276/ept.2015.3.31-07 · ISSN: 1644-0501