Artikel 2017
The use of consumer voice in the process of service innovation creation
Autoren / Herausgeber: Anna Szwajlik, Leszek Gracz
Veröffentlicht in: European Journal of Service Management
Current models of innovation development assume cooperation between multiple entities. The inclusion of consumers is treated as an essential condition for the effective marketability of innovative solutions. Innovations that start with understanding of the current behavior of tar…
DOI: 10.18276/ejsm.2017.21-08 · ISSN: 2450-8535