Artikel 2016
Customer knowledge valuation model based on customer lifecycle
Autoren / Herausgeber: Przemysław Tomczyk
Veröffentlicht in: Marketing i Zarządzanie
Customers can create value for firms in a variety of ways. Four of them are parts of customer relationship management (CRM), and mentioned as customer engagement value (CEV) components. The first component is customer lifetime value (CLV); the second is customer referral value (C…
DOI: 10.18276/miz.2016.46-09 · ISSN: 2450-775X