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Artikel 2015

The Impact of Income and Place of Living on Health Behaviors in a Range of Oral Hygiene on the Basis of the Surveyed Patients

Autoren / Herausgeber: Leszek Gracz, Jolanta Świderska

Veröffentlicht in: Marketing i Zarządzanie

The aim of research was to determine patients’ health behaviors in the range of oral hygiene regarding their income and place of living. Study included 180 patients, 90 women and 90 men, aged 35-44 from a big city, smaller cities and villages of West Pomerania region. Dental exam…

DOI: 10.18276/pzfm.2015.38-21 · ISSN: 1509-0507

Artikel 2015

The Factors Creating Internet Shops’ Image in the Opinion of “Young Adults”

Autoren / Herausgeber: Leszek Gracz

Veröffentlicht in: Marketing i Zarządzanie

The purpose of the paper is presenting and analyzing the image of online stores as perceived by “young adults”. The image of online stores in the opinion of “young adults” is most of all created by the means of opinions of others (both close friends and anonymous internet users),…

ISSN: 1509-0507