Artikel 2016
Advertising in digital games targeted to children
Autoren / Herausgeber: Małgorzata Budzanowska-Drzewiecka
Veröffentlicht in: Marketing i Zarządzanie
The article is an attempt to systematize and describe ways to reach out with the marketing message to children through games. Based on a review of the literature, the attempts to organize forms of advertising in digital games (advergaming) were made. The paper also tries to ident…
DOI: 10.18276/miz.2016.46-11 · ISSN: 2450-775X