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Artikel 2015

Critical Comments on CSR of Media Organisations – between Marketing and Mission

Autoren / Herausgeber: Jan Kreft

Veröffentlicht in: Marketing i Zarządzanie

Public and commercial media enterprises adopt and communicate their CSR standards. It mainly refers to the largest television and radio broadcasting partnerships. However, in the field of their basic activities, which are namely: providing information, as well as creating and dis…

DOI: 10.18276/pzfm.2015.41/1-26 · ISSN: 1509-0507

Artikel 2015

The country-of-origin effect in the selected transport services

Autoren / Herausgeber: Monika Boguszewicz-Kreft, Ewa Magier-Łakomy, Katarzyna Sokołowska

Veröffentlicht in: Marketing i Zarządzanie

The country-of-origin effect has a multi-dimensional character. Neglecting the impact of COO’s dimensions in the evaluation of the selected services may result in some simplified, inaccurate conclusions. The aim of the presented research was: 1) to determine an in-depth COO rate …

DOI: 10.18276/pzfm.2015.41/2-02 · ISSN: 1509-0507