Artikel 2016
Trust in effective relationship management on the procurement market
Autoren / Herausgeber: Arkadiusz Stajszczak, Bożena Wujec, Iwona Ksiądzyna
Veröffentlicht in: Marketing i Zarządzanie
The aim of this article is to present the results of research concerning farmers’ trust in the manufacturers of crop protection chemicals. The authors examined farmers’ level of trust in the three groups of manufacturing companies: innovative companies, generic companies, and hyb…
DOI: 10.18276/miz.2016.46-08 · ISSN: 2450-775X