Artykuł 2016
Multi-channel opportunity management ‒ an exploratory research on the example of tourist industry
Autorzy / redaktorzy: Bartosz Deszczyński
Publikacja nadrzędna: Marketing i Zarządzanie
This article examines how opportunity management process is supported through online, telephone, and showroom channels in Polish tourist industry. The research applied a mystery client method in 40 entities. The results of the study indicate that the best performance can be expec…
DOI: 10.18276/miz.2016.46-14 · ISSN: 2450-775X