Artykuł 2015
Creativity in the Product Marketing of the Cultural and Creative Industry
Autorzy / redaktorzy: Sławomir Kotylak
Publikacja nadrzędna: Marketing i Zarządzanie
A creative approach and seeking new, innovative solutions are features accompanying for desire of development. It is possible to state that ideas always have been a driving motor of the civilization. It happens today, in the postindustrial age as well. The contemporary developmen…
DOI: 10.18276/pzfm.2015.39-11 · ISSN: 1509-0507