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Artykuł 2018

The effect of influencers on building relationships with the group of recipients

Autorzy / redaktorzy: Urszula Chrąchol-Barczyk

Publikacja nadrzędna: European Journal of Service Management

Influeners are becoming an increasingly popular communication tool thanks to which a company can gain a lot. Influencer, by being authentic, builds strong relationships with the group of its recipients. Companies that invite such people to their campaigns may influence the increa…

DOI: 10.18276/ejsm.2018.27/1-03 · ISSN: 2450-8535

Artykuł 2018

Measuring the effectiveness of influencers’ activities

Autorzy / redaktorzy: Urszula Chrąchol-Barczyk

Publikacja nadrzędna: European Journal of Service Management

Kuba Klawiter, who is in Poland one of the most known influencers in the new technologies industry, took part in the online campaign of x-comput store. After announcing to the subscribers the details of the promotional campaign dedicated to them, he made the servers block after 5…

DOI: 10.18276/ejsm.2018.27/2-10 · ISSN: 2450-8535