Artykuł 2018
Services and creating value for customers – marketing approach
Autorzy / redaktorzy: Mirosława Pluta-Olearnik
Publikacja nadrzędna: European Journal of Service Management
Perceiving enterprise marketing through the prism of value provided to customers is already a well-established approach to management expertise, including the field of marketing. The article addresses the role of services in the delivery of this value. The aim of the article is t…
DOI: 10.18276/ejsm.2018.26-24 · ISSN: 2450-8535