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Rozdział 2025

NEUROSCIENCE AND VR TOOLS IN IMPROVING CONCENTRATION IN RETAIL DECISION-MAKING

Autorzy / redaktorzy: Konrad Biercewicz, Michał Hendryk

Publikacja nadrzędna: Intelligent Management and Artificial Intelligence: Trends, Challenges, and Opportunities, Vol.2

Purpose: The objective of this research is to investigate the interrelationships between attentional processes, emotional responses, and consumer product selection within an immersive virtual reality (VR) retail environment. Need for the study: Examining the interaction among …

DOI: 10.18276/978-83-8419-053-1-2 · ISBN: 978-83-8419-053-1

Rozdział 2025

UNDERSTANGING THE POTENTIAL OF AI: INSIGHTS FROM POLISH ACCOUNTANTS

Autorzy / redaktorzy: Konrad Biercewicz, Stanisław Hońko

Publikacja nadrzędna: Intelligent Management and Artificial Intelligence: Trends, Challenges, and Opportunities, Vol.1

Purpose: The increasing integration of artificial intelligence (AI) in accounting raises questions about professionals' willingness to adopt AI tools and the factors influencing this adoption. This study examines key determinants of AI adoption, including openness to technologica…

DOI: 10.18276/978-83-8419-028-9-12 · ISBN: 978-83-8419-028-9