Статья 2016
The meaning of smartphones for marketing communication
Авторы / редакторы: Leszek Gracz
Опубликовано в: Marketing i Zarządzanie
The paper is a review of secondary sources presenting the importance of mobile marketing communication on the contemporary market. A special attention is paid to the use of smartphones in marketing communication, both from the sender’s (organization’s) and receiver’s (customer’s)…
DOI: 10.18276/miz.2016.46-17 · ISSN: 2450-775X