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Zakres wyszukiwania: Wszystkie publikacje
Liczba wyników dla „Digital Transformation”: 10.

Rozdział 2025

HUMAN CAPITAL AS A KEY SUCCESS FACTOR IN SMART ENTERPRISE MANAGEMENT: THE USE OF IT AND AI TOOLS IN BUILDING THE COMPETITIVE ADVANTAGE OF POLISH MANUFACTURING COMPANIES

Autorzy / redaktorzy: Barbara Czerniachowicz, Małgorzata Guzowska, Cong Doanh Duongc

Publikacja nadrzędna: Intelligent Management and Artificial Intelligence: Trends, Challenges, and Opportunities, Vol.2

Purpose: To investigate the role of human capital in enhancing intelligent enterprise management, with a particular focus on how Polish manufacturing companies utilize IT and AI tools to build competitive advantage. Need for the study: As organizations face rapid technological…

DOI: 10.18276/978-83-8419-053-1-13 · ISBN: 978-83-8419-053-1

Rozdział 2025

MEDIA CONSUMPTION PATTERNS OF GENERATION Z IN POLAND IN THE ERA OF AI DEVELOPMENT: A CONTENT-CENTERED ANALYSIS OF TRADITIONAL AND DIGITAL PLATFORMS

Autorzy / redaktorzy: Edyta Rudawska, Luca Giraldi

Publikacja nadrzędna: Intelligent Management and Artificial Intelligence: Trends, Challenges, and Opportunities, Vol.1

Purpose: This paper examines how Generation Z (Gen Z) in Poland consumes media content, news/information, music, and entertainment amid rapid digital transformations and the growing role of artificial intelligence (AI). Unlike channel-based studies, this content-centered approach…

DOI: 10.18276/978-83-8419-028-9-28 · ISBN: 978-83-8419-028-9

Rozdział 2025

ETHICAL CHALLENGES IN AI-DRIVEN CONSUMER JOURNEY – A CASE STUDY OF L’ORÉAL’S HAIRDRESSING SERVICES

Autorzy / redaktorzy: Joanna Hernik, Wojciech Jarecki, Gunta Grinberga-Zalite, Andreea Muntean

Publikacja nadrzędna: Intelligent Management and Artificial Intelligence: Trends, Challenges, and Opportunities, Vol.1

Purpose: This study examines the integration of artificial intelligence (AI) in hairdressing services by L’Oréal, with a focus on its ethical implications, consumer experience, and business practices. It evaluates how AI-driven personalisation, digital engagement, and automation …

DOI: 10.18276/978-83-8419-028-9-26 · ISBN: 978-83-8419-028-9

Rozdział 2025

EVALUATION OF AUTOMATED CUSTOMER ASSISTANCE: SEGMENTAL ANALYSIS OF NASK PARTNERS ON THE POLISH MARKET

Autorzy / redaktorzy: Maciej Lewandowski

Publikacja nadrzędna: Intelligent Management and Artificial Intelligence: Trends, Challenges, and Opportunities, Vol.1

Purpose: The study aims to evaluate the current potential for automated customer assistance among NASK partners in Poland. It analyses the distribution of domain registrars across different maturity segments, identifies the most and least frequently implemented automation element…

DOI: 10.18276/978-83-8419-028-9-20 · ISBN: 978-83-8419-028-9

Rozdział 2025

THE IMPACT OF TRUST ON ADOPTING ARTIFICIAL INTELLIGENCE TECHNOLOGY: THE PERSPECTIVE OF SMALL AND MEDIUM-SIZED ENTERPRISES (SMEs)

Autorzy / redaktorzy: Edyta Skarzyńska, Karolina Beyer

Publikacja nadrzędna: Intelligent Management and Artificial Intelligence: Trends, Challenges, and Opportunities, Vol.1

Purpose: This study aimed to analyze the influence of trust on the acceptance of artificial intelligence (AI) technologies among small and medium-sized enterprises (SMEs). Based on the modified Technology Acceptance Model (TAM), the relationships between trust and perceived usefu…

DOI: 10.18276/978-83-8419-028-9-16 · ISBN: 978-83-8419-028-9

Rozdział 2025

THE ROLE OF ARTIFICIAL INTELLIGENCE AND ICT IN VETERINARY BUSINESS: A LITERATURE REVIEW

Autorzy / redaktorzy: Karolina Beyer, Edyta Skarzyńska, Kesra Nermend

Publikacja nadrzędna: Intelligent Management and Artificial Intelligence: Trends, Challenges, and Opportunities, Vol.1

Purpose: The integration of artificial intelligence (AI) and ICT technologies in veterinary units offers new opportunities for diagnostics, remote monitoring, and practice management. The aim of this article is to conduct a systematic literature review to analyze the applications…

DOI: 10.18276/978-83-8419-028-9-04 · ISBN: 978-83-8419-028-9

Rozdział 2025

THE IMPACT OF TECHNOLOGICAL INNOVATION AND DIGITAL TRANSFORMATION ON THE FUNCTIONING OF MODERN ENTERPRISES

Autorzy / redaktorzy: Małgorzata Tarczyńska-Łuniewska, Grațiela-Georgiana Noja, Alexandra-Mădălina Țăran, Piotr Niemcewicz, Jelena Stankevičienė

Publikacja nadrzędna: Intelligent Management and Artificial Intelligence: Trends, Challenges, and Opportunities, Vol.1

Purpose: The study aims to assess the impact of technological innovation and digital transformation on enterprise performance and the evolution of their business models. Need for the study: As digitalization and technological advancement reshape business landscapes, companies …

DOI: 10.18276/978-83-8419-028-9-03 · ISBN: 978-83-8419-028-9

Rozdział 2025

DIGITAL INNOVATION AND ARTIFICIAL INTELLIGENCE (AI) AS A TOOL FOR BUILDING COMPETITIVENESS OF THE SME SECTOR

Autorzy / redaktorzy: Agnieszka Malkowska, Arkadiusz Malkowski, Jamila Jaganjac

Publikacja nadrzędna: Intelligent Management and Artificial Intelligence: Trends, Challenges, and Opportunities, Vol.1

Purpose: The main purpose of the article is to indicate the importance of digital innovation in the SME sector with a special focus on the role of AI in building the competitiveness of enterprises. Need for the study: Digital transformation, including the use of artificial int…

DOI: 10.18276/978-83-8419-028-9-01 · ISBN: 978-83-8419-028-9

Monografia 2025

Rozprawy i Studia : Przekształcenia współczesnych rynków usług telekomunikacyjnych na przykładzie analizy rynków wybranych państw

Autorzy / redaktorzy: Maciej Czaplewski

Publikacja nadrzędna: Rozprawy i Studia

Transformations of contemporary telecommunications service markets based on an analysis of selected countries’ markets The publication explores the dynamic transformations in contemporary telecommunications service markets, driven by technological progress and changing socio-eco…

DOI: 10.18276/978-83-7972-918-0 · ISBN: 978-83-7972-917-3 · ISSN: 0860-2751

Artykuł 2017

Organizacje inteligentne wobec wyzwań transformacji cyfrowej

Autorzy / redaktorzy: Piotr Adamczewski

Publikacja nadrzędna: Ekonomiczne Problemy Usług

Ewolucja technologii teleinformatycznych doprowadziła do upowszechnienia się tzw. III platformy ICT, określanej mianem SMAC (§.ocial, Mobile, d_nalytics, Qoud), a tworzącej - wespół z technologią IoT (Internet of Things) swoisty ekosystem rozwiązań informatycznych nowoczesnych or…

DOI: 10.18276/epu.2017.126/1-01 · ISSN: 1896-382X