Rozdział 2025
THE IMPACT OF TRUST ON ADOPTING ARTIFICIAL INTELLIGENCE TECHNOLOGY: THE PERSPECTIVE OF SMALL AND MEDIUM-SIZED ENTERPRISES (SMEs)
Autorzy / redaktorzy: Edyta Skarzyńska, Karolina Beyer
Publikacja nadrzędna: Intelligent Management and Artificial Intelligence: Trends, Challenges, and Opportunities, Vol.1
Purpose: This study aimed to analyze the influence of trust on the acceptance of artificial intelligence (AI) technologies among small and medium-sized enterprises (SMEs). Based on the modified Technology Acceptance Model (TAM), the relationships between trust and perceived usefu…
DOI: 10.18276/978-83-8419-028-9-16 · ISBN: 978-83-8419-028-9