Artykuł 2017
OVERVIEW OF FACTORS INFLUENCING THE VALUE OF MOBILE APPLICATIONS
Autorzy / redaktorzy: Krzysztof Łuczak
Publikacja nadrzędna: Finanse, Rynki Finansowe, Ubezpieczenia
Purpose – The aim of this paper is to characterize, based on selected English literature and the au- thor’s own observations, the factors affecting the value of mobile applications. The paper presents special fea- tures of mobile applications, which necessitate a different approa…
DOI: 10.18276/frfu.2017.88/1-13 · ISSN: 2450-7741