Artykuł 2016
The Phenomenon of Greenwashing in Marketing Communication of CSR
Autorzy / redaktorzy: Hubert Kubiak
Publikacja nadrzędna: Współczesne Problemy Ekonomiczne
This article is referring to the key elements of the ‘greenwashing’ problem – unethical practices in the field of communicating a corporate social responsibility. The author begins with defining the term and pointing out its genesis. Subsequently, the scale of the phenomenon in t…
DOI: 10.18276/wpe.2016.12-08 · ISSN: 2081-9579