Artykuł 2018
Dynamic Structural Equation Models in Momentary Assessment in Consumer Research
Autorzy / redaktorzy: Adam Sagan
Publikacja nadrzędna: Marketing i Zarządzanie
The aim of the paper is to provide methodological framework to model intensive longitudinal data (ILD). The specific types of such data are consumer moods and emotional feelings that constitute the satisfaction states of the consumer. The research process of ILD involves ecologic…
DOI: 10.18276/miz.2018.54-05 · ISSN: 2450-775X