Artykuł 2015
The country-of-origin effect in the selected transport services
Autorzy / redaktorzy: Monika Boguszewicz-Kreft, Ewa Magier-Łakomy, Katarzyna Sokołowska
Publikacja nadrzędna: Marketing i Zarządzanie
The country-of-origin effect has a multi-dimensional character. Neglecting the impact of COO’s dimensions in the evaluation of the selected services may result in some simplified, inaccurate conclusions. The aim of the presented research was: 1) to determine an in-depth COO rate …
DOI: 10.18276/pzfm.2015.41/2-02 · ISSN: 1509-0507