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Zakres wyszukiwania: Wszystkie publikacje
Liczba wyników dla „Boz”: 3.

Artykuł 2016

Integration in Tourism Distribution Channels and Bargain Power Of Tour Operators Over Accommodation Establishments: TUI and Thomas Cook Cases

Autorzy / redaktorzy: Mustafa Boz

Publikacja nadrzędna: Ekonomiczne Problemy Turystyki

Nowadays, large international tour operators, play an important role in tourism distribution channels. They can significantly affect international tourism flow and dominate accomodation establishments and other businesses particularly in mass leisure tourism. Through mergers and …

DOI: 10.18276/ept.2016.4.36-10 · ISSN: 1644-0501

Artykuł 2016

Creative marketing in services

Autorzy / redaktorzy: Mustafa Boz

Publikacja nadrzędna: European Journal of Service Management

Increasing worldwide competition  due to liberal economies and globalization, rapid and continous development  in communication and information  technologies  have  created a new type of consumer. Today, consumers are more demanding. They want to be more informed, more valuable, …

DOI: 10.18276/ejsm.2016.17/1-01 · ISSN: 2450-8535