Artykuł 2018
Business models analysis in the context of health resorts enterprises activity - literature review
Autorzy / redaktorzy: ADAM R. SZROMEK, KRZYSZTOF HERMAN
Publikacja nadrzędna: Ekonomiczne Problemy Turystyki
Background. The basic background of the conducted research was the need to modernize business models of spa enterprises. In many cases the lack of formalized business model can be noticed, while in some areas there are attempts to describe it. Yet, this is often a deceptive activ…
DOI: 10.18276/ept.2018.4.44-04 · ISSN: 1644-0501