Risk in Business model operation of creative industries

The theme of this articles refers to the creative industries and the operation of relevant business models (BM) in creative industries. What we today call the Creative Industry (CI) is, in fact, a combination of discrete, highly varied group of activities of quite distinct character. These activities have existed for a long time, but it was only at the end of the XXth century, that they began to be categorized into one set. It was a consequence of, among other things, transformations in the economy and the emergence of a new form called cognitive-cultural capitalism.