European Journal of Service Management
Vorher: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Service Management
A market entry concept for a commercial bank to enter the financial market in Poland
DOI: 10.18276/ejsm.2018.28/2-38
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| ISSN: | 2450-8535 |
| eISSN: | 2451-2729 |
| Autoren: | Monika Pettersen-Sobczyk |
| Schlüsselbegriffe: | financial market market entry commercial bank |
| Erscheinungsdatum der Ausgabe / Monografie: | 2018 |
| Seitenanzahl: | 8 (319-326) |
| OAI-PMH: | Metadaten |
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Abstract
The purpose of this paper is to develop a market entry concept for a new banking enterprise to enter the financial market in Poland. The research methods applied to attain this purpose included: reports and source data analysis, comparative analysis and SWOT analysis, inductive and deductive reasoning methods, a survey involving commercial bank customers in Poland, and a synthesis of the obtained results. This paper presents the research results as well as the outcome of the deliberations, being a concept for a new commercial bank to enter the financial market in Poland.