ISSN: 2450-8535
eISSN: 2353-2858
OAI
DOI: 10.18276/ejsm.2016.19-05
Liste der Ausgaben /
Vol. 19, 3/2016
SPA and wellness services as a factor of growth in competitiveness of hotel objects in Poland
| Autoren: |
Małgorzata
Januszewska
Wrocław University of Economics Agnieszka Mroczek-Czetwertyńska The Angelus Silesius University of Applied Sciences in Wałbrzych Elżbieta Nawrocka Wrocław University of Economics |
| Schlüsselbegriffe: | competitiveness growth of tourism enterprises SPA and wellness services |
| Veröffentlichungsdatum der gesamten Ausgabe: | 2016 |
| Seitenanzahl: | 8 (35-42) |
Abstract
Goal of the paper is determination of essence of the SPA&wellness services in increase in competitiveness of the hotel objects in Poland. This paper is based on analysis of the bibliography, observations of transformation of tourism-treatment functions taking place in heath resorts as well as results of surveys conducted in SPA and wellness objects.
Because of wide range of business classified as a SPA&wellness, scientific field was limited only to services rendered by hotel objects situated in a Lower Silesia Region located in health resorts (spas).
In the most frequently referenced model of competitiveness in a tourism, found 23 factors, which affect level and growth in the competitiveness, including quality and type of services. Conducted surveys aimed to determine essence of the SPA&wellness in the field of growth in the competitiveness rates in Poland.
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