ISSN: 2450-8535
eISSN: 2353-2858
OAI
DOI: 10.18276/ejsm.2016.20-04
Liste der Ausgaben /
Vol. 20, 4/2016
Marketing analysis of social media – definition considerations
| Autoren: |
Barbara
Mróz-Gorgoń
Wrocław University of Economics Kamila Peszko University of Szczecin |
| Schlüsselbegriffe: | social media definition communication channels marketing |
| Veröffentlichungsdatum der gesamten Ausgabe: | 2016 |
| Seitenanzahl: | 8 (33-40) |
Abstract
Social media are playing an increasingly important role in the life of every internet user and the companies. They are one of the main source of information, provide interaction and / or integration. The authors present the history and evolution of social media which are the basis for further considerations. The objective of the paper is analysis of the definitions in the context of new communication channels or the functionality of already existing social media. The result of the analysis is the author's definition, includes the most important aspects of the currently existing social media.
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