ISSN: 2450-8535
eISSN: 2353-2858
OAI
DOI: 10.18276/ejsm.2017.22-05
Liste der Ausgaben /
Vol. 22, 2/2017
Management and financing of a regional tourist website in the context of the regional tourism information system
| Autoren: |
Ewa
Grabińska
Jagiellonian University in Cracow |
| Schlüsselbegriffe: | Tourism and Development Marketing and Finance Technological Change Marketing |
| Veröffentlichungsdatum der gesamten Ausgabe: | 2017 |
| Seitenanzahl: | 7 (39-45) |
| Klasyfikacja JEL: | M31 O33 Z32 Z33 |
Zusätzliche informationen
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Abstract
The aim of this article is to present and discuss the integrated system of information and promotion of tourism in the region, with particular emphasis on possessing your own website as an effective tool to create a consistent image of the tourist region. The activities of such a portal are shown from the perspective of management, as well as of the main problems, in particular funding method. The article highlights contemporary issues and potential opportunities arising from the needs and demands coming from the market on the basis of an analysis of the functioning of the Małopolska Tourist Information System and tourist website - www.visitmalopolska.pl.
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