ISSN: 2450-8535
eISSN: 2451-2729
OAI
DOI: 10.18276/ejsm.2018.27/2-10
Liste der Ausgaben /
Vol. 27/2, 3/2018
Measuring the effectiveness of influencers’ activities
| Autoren: |
Urszula
Chrąchol-Barczyk
University of Szczecin, Faculty of Management and Economics of Services |
| Schlüsselbegriffe: | marketing relationship building influencer efficiency indicators |
| Veröffentlichungsdatum der gesamten Ausgabe: | 2018-12-31 |
| Seitenanzahl: | 5 (79-83) |
| Klasyfikacja JEL: | L82 L86 M31 |
Abstract
Kuba Klawiter, who is in Poland one of the most known influencers in the new technologies industry, took part in the online campaign of x-comput store. After announcing to the subscribers the details of the promotional campaign dedicated to them, he made the servers block after 5 minutes. Marketing influencer has been developing on the Polish market for two years. The purpose of this article is to describe influencerów activities and to identify examples of indicators that can be used to study the effectiveness of their operations. The article is based on secondary sources.
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