ISSN: 2450-8535 eISSN: 2451-2729 OAI
DOI: 10.18276/ejsm.2018.27/1-37
Список вопросов /
Vol. 27/1, 3/2018
The scope of application of marketing innovations and marketing of innovation in service enterprises of SME sector
| Авторы: | Monika Spychalska-Wojtkiewicz |
| Ключевые слова: | marketing innovation SME sector marketing innovation service enterprises |
| Дата публикации всего выпуска: | 2018 |
| Количество страниц: | 5 (293-297) |
Абстракт
Marketing support of innovative process is inscribed into the stream of researches over the economical knowledge transformation, in a form of implementing the results of research to practical application. Marketing innovation is often misguidedly identified with marketing of innovation. Article raises the question of marketing innovations, the goal is to describe the scope of application of marketing innovations and marketing of innovations in service SME sector. The desk research analysis has been used.
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