Абстракт
Participation in culture is a human activity that can undoubtedly fill free time and is universally approved. Main roles that cultural institutions play include shaping and educating a consumer, who in the future will be not only a conscious and systematic recipient, but also a culture carrier. The article deals with the issue of subsidizing cultural institutions’ projects aimed at young recipients with receptive minds. The results of research describe the feelings of managers of cultural institutions in relation to co-financing their activities. They also indicate the extent of utilization of various sources of project funding by institutions of culture.