Zeszyty Naukowe Uniwersytetu Szczecińskiego. Service Management

Содержание

1. 1.

   Rural commune’s website contents in the process of forming its tourist image. The case of Czosnów, Poland

   Jolanta Ćwiklińska

   Страницы статьи: 12 (5-17)

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2. 2.

   Model of a regional cluster as an example of the concept for the development of the region

   Krystian Dębski

   Страницы статьи: 7 (19-26)

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3. 3.

   Word-of-mouth marketing in promoting a small service enterprise on the medical market

   Maciej Dębski, Julia Falkowska

   Страницы статьи: 9 (27-36)

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4. 4.

   The influence of external factors on the competitiveness of a company

   Rayna Dimitrova

   Страницы статьи: 9 (37-48)

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5. 5.

   The use of CRM instruments in agritourism – on the example of agritourism farms in the Opole Province

   Agnieszka Gawlik, Barbara Woś

   Страницы статьи: 7 (49-56)

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6. 6.

   Restaurant and hotel market in Poland

   Edyta Gheribi

   Страницы статьи: 6 (57-63)

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7. 7.

   The effects of the use of ICT by tourism enterprises

   Małgorzata Januszewska, Daria Jaremen, Elżbieta Nawrocka

   Страницы статьи: 8 (65-73)

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8. 8.

   Eating out in Poland: history, status, perspectives and trends

   Ewa Czarniecka-Skubina, Iwona Kowalczuk

   Страницы статьи: 9 (75-83)

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9. 9.

   In search for customer loyalty model of tourist services

   Izabela Michalska-Dudek

   Страницы статьи: 11 (85-95)

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10. 10.

    Corporate governance model in Ukraine: The conflict resolution problems

    Olga Nosova

    Страницы статьи: 14 (97-110)

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11. 11.

    The determinants of knowledge transfer from universities to tourism companies – a conceptual model and research propositions

    Marcin Olszewski

    Страницы статьи: 8 (111-118)

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12. 12.

    Managing stakeholders of a tourism company

    Anna Przybylska

    Страницы статьи: 9 (119-127)

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13. 13.

    Croatian national tourism organization - reality of marketing and branding of tourist destinations

    Mili Razović

    Страницы статьи: 12 (129-140)

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14. 14.

    Methodology of the regional tourism satellite account for Poland – concept and feasibility study

    Ewa Dziedzic, Teresa Skalska

    Страницы статьи: 11 (141-151)

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15. 15.

    Social media and tourism. The analysis of selected current and future research trends

    Krzysztof Stepaniuk

    Страницы статьи: 8 (153-160)

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16. 16.

    Commercial aspect of sport events

    Marek Zawartka

    Страницы статьи: 9 (161-169)

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